
Anadarko Petroleum Corporation
Diversity
And Inclusion
The Diversity and Inclusion motion video was produced to generate energy and excitement around a new company initiative for diversity and inclusion while helping communicate the new team's mission and vision statement.
The team provided us with a short tagline, which was abstract and hard to understand for first-time readers, "everyone can here." I worked through several initial concepts settling on a scrolling text effect which gave context to the tagline by showing additional calls to action: "everyone can...lead, promote, contribute, here." This small visual clue clarified and the intended meaning of the tagline message.
The final look and feel was bright and colorful to match the high energy theme for the video.
Client /
Anadarko
Role /
Scripting
Visual Design
Animation
Sound Design
Year /
2019


