The Diversity and Inclusion motion video was produced to generate energy and excitement around a new company initiative for diversity and inclusion while helping communicate the new team's mission and vision statement.

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The team provided us with a short tagline, which was abstract and hard to understand for first-time readers, "everyone can here." I worked through several initial concepts settling on a scrolling text effect which gave context to the tagline by showing additional calls to action: "everyone can...lead, promote, contribute, here." This small visual clue clarified and the intended meaning of the tagline message. 

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The final look and feel was bright and colorful to match the high energy theme for the video.